Animals have life cycle, plants have life cycle and human beings also have a life cycle, the human do exist on this Earth till their life. Thus human have life cycle, products also have the lifecycle till they live, survive in the market and sustain in the market. Once they reduced their sustainability of living they do die from this Earth and go to the criteria of death. https://www.expertsmind.com/marketing/product-life-cycle-homework-assignment-help.aspx