Innovation transpires at non-tech providers also. In this classic case from the early 2000s, Colombian espresso business people try and revive Colombia's well-known Juan Valdez brand while in the age of Starbucks. Grapple with the challenges of how to motivate and incentivize workforce to create commercially prosperous improvements. Hbr Case https://harvard-case-studies80252.thezenweb.com/helping-the-others-realize-the-advantages-of-case-study-solution-78314002